I’ve always been a fan of the old fashioned British rail advertisements – often depicting somewhere in Cornwall I know intimately – that aimed to tempt travellers into taking a holiday on the coastline. This is what Autun Purser has attempted with ‘Fantastic Travel Destinations’, his latest project, though the ambition has been to showcase shores of an entirely different kind.
I tried to keep the poster format, fonts and limited colour palette consistent with the waiting room door advertisements from British Rail – the long vertical format was popular then with such pieces
Drawing inspiration from the great sci-fi writers – Arthur C Clarke, HG Wells, JG Ballard et al. – the posters take classic books and re-imagines their settings as holiday destinations.
The understated nature of the posters gives a timeless quality to them. Rather than seeming forced, the update on the original art deco posters instead puts them into a space somewhere between credibility and unreality – exactly where the subject matter itself sits.
Surprisingly, artwork isn’t even Purser’s career – he works as a scientist, conducting research on deep-sea crawler submarines.
It’s just a shame he hasn’t yet done one on the Restaurant at the End of the Universe – if he ever does, I’ll be the first in the queue to buy it.